Recently, Instagram has provided its users with the opportunity to do a checkout, without going beyond the application. Thus, if you saw a product that you liked, you can purchase it directly through a social network. It is very easy and convenient.
To use this function, you need to click on the “Checkout on Instagram” button that you can find on brand-shopping publications. Clicking on the icon opens a small panel in front of you where you can enter clarifying information, such as the size and colour you need, after which you will be automatically forwarded to the payment page. All this will happen on the Instagram platform. To complete your order, you need to fill out a form by entering your name, billing information, e-mail and the address to which your product will be delivered.
After successful registration and execution of the order, the information you have entered will be saved by the system for the subsequent convenient shopping process. You will not need to re-fill in the form since all data will be assigned to you. You can be confident in the safety of your information, as it will be under a reliable level of protection and encryption. Moreover, for your convenience, the system will send notifications about all stages of your order, starting from shipment and ending with delivery, directly inside the platform. Thus, you can track your package, continuing to surf across the expanses of Instagram.
Checkout function continues to gain momentum in popularity and the number of brands presented on Instagram is gradually increasing. In March, this feature was only available in the United States because the checkout was in a closed beta version. At that time, were available such brands as:
- Adidas @adidaswomen & @adidasoriginals
- Anastasia Beverly Hills @anastasiabeverlyhills
- Balmain @balmain
- Burberry @burberry
- ColourPop @colourpopcosmetics
- Dior @dior
- H&M @hm
- Huda Beauty @hudabeautyshop
- Kith @kithfootwear & @kith
- KKW @kkwbeauty
- Kylie Cosmetics @kyliecosmetics
- MAC Cosmetics @maccosmetics
- Michael Kors @michaelkors
- NARS @narsissist
- Net-a-Porter @netaporter & Mr. Porter @mrporterlive
- Nike @niketraining & @nikewomen
- NYX Cosmetics @nyxcosmetics
- Oscar de la Renta @oscardelarenta
- Ouai Hair @theouai
- Outdoor Voices @outdoorvoices
- Prada @prada
- Revolve @revolve
- Uniqlo @uniqlousa
- Warby Parker @warbyparker
- Zara @zara
Now this list is expanding noticeably and more and more companies will delight users with new products soon!